Summary
William Arruda, a business writer and motivational speaker, writes an article outlining 22 strategies and practices for using LinkedIn. These include advice (with snarky labels) on how to change privacy settings in order to be less visible while investigating people and jobs, filling up (emphasis on filling up) one's profile with keywords, point of view, etc., and how to leverage groups to gain connections.
William Arruda, a business writer and motivational speaker, writes an article outlining 22 strategies and practices for using LinkedIn. These include advice (with snarky labels) on how to change privacy settings in order to be less visible while investigating people and jobs, filling up (emphasis on filling up) one's profile with keywords, point of view, etc., and how to leverage groups to gain connections.
Response and Questions...COMBINED!
Arruda makes a case for personal branding on LinkedIn by sheer volume of words. I went to his LinkedIn profile (as he suggests in the "Be Greedy" section), and I found it overwhelming. Arruda's profile resembles a blog more than a resume, but this begs the question (as well as point 19, which claims that it isn't): is LinkedIn an online resume? Or is it something else entirely?
If it's not, then why use LinkedIn? If you're a blogger, why not use a personal website?
Who's using it, for which (resume or professional blog), and who's to benefit?
Arruda makes a case for personal branding on LinkedIn by sheer volume of words. I went to his LinkedIn profile (as he suggests in the "Be Greedy" section), and I found it overwhelming. Arruda's profile resembles a blog more than a resume, but this begs the question (as well as point 19, which claims that it isn't): is LinkedIn an online resume? Or is it something else entirely?
If it's not, then why use LinkedIn? If you're a blogger, why not use a personal website?
Who's using it, for which (resume or professional blog), and who's to benefit?