Summary
Michael Price, writing for the Huffington Post at the beginning of this year, outlines seven prescriptions for social media marketing in 2015, which include changing the way marketers look at organic reach and embracing advertising, especially on Facebook and YouTube. In addition, Price goes over some ways marketers can avoid content foibles and generate content "natively"--that is, appropriately--for each platform.
To go along with this, Facebook's tutorial on setting up a business page and advertising fleshes out some of the concepts Price brought up, including the idea of targeting specific audiences with ads and diversifying the type of content posted in order to see what takes off.
Michael Price, writing for the Huffington Post at the beginning of this year, outlines seven prescriptions for social media marketing in 2015, which include changing the way marketers look at organic reach and embracing advertising, especially on Facebook and YouTube. In addition, Price goes over some ways marketers can avoid content foibles and generate content "natively"--that is, appropriately--for each platform.
To go along with this, Facebook's tutorial on setting up a business page and advertising fleshes out some of the concepts Price brought up, including the idea of targeting specific audiences with ads and diversifying the type of content posted in order to see what takes off.
Response
I found Price's article really helpful for understanding more concretely what a social media marketer must keep in mind in terms of achieving good ROI. These concepts drew my attention:
Forget about organic reach: "More users have joined as well as businesses, so your ability to compete for attention is now at an all-time low. That being said, don't waste your time building your following anymore."
"Ad-blatant" content doesn't work on social media. Hire content creators who have followings on social media to help out instead of ad agencies.
Use platforms natively: "It's not a traditional ad platform, and as such you can't A.) re-purpose content on one platform for another or B.) take an ad from one of your traditional media outlets and re-purpose it for social media. This doesn't work."
I found Price's article really helpful for understanding more concretely what a social media marketer must keep in mind in terms of achieving good ROI. These concepts drew my attention:
Forget about organic reach: "More users have joined as well as businesses, so your ability to compete for attention is now at an all-time low. That being said, don't waste your time building your following anymore."
"Ad-blatant" content doesn't work on social media. Hire content creators who have followings on social media to help out instead of ad agencies.
Use platforms natively: "It's not a traditional ad platform, and as such you can't A.) re-purpose content on one platform for another or B.) take an ad from one of your traditional media outlets and re-purpose it for social media. This doesn't work."
Questions
- Price cites "social posters" as the prime native content for SMM on Facebook. Does such "native" content evolve and change on social media platforms? If so, at what speed?
- What is Twitter's native content?