Summary
Twitter's introductory material on using its platform for business is essentially an outline of its main features, including the interface and a few ideas for small to medium size businesses, such as using the search function to keep up with industry conversations, use ads to promote content, and channel customer service through the platform.
Andy Vale's blog about Twitter marketing "secrets" was much broader and more specific, covering 12 apps or practices that enable marketers to get more engagement on Twitter as well as drive sales.
Twitter's introductory material on using its platform for business is essentially an outline of its main features, including the interface and a few ideas for small to medium size businesses, such as using the search function to keep up with industry conversations, use ads to promote content, and channel customer service through the platform.
Andy Vale's blog about Twitter marketing "secrets" was much broader and more specific, covering 12 apps or practices that enable marketers to get more engagement on Twitter as well as drive sales.
Response
As for Twitter's intro page, I found it vague and unhelpful. It's similar to Facebook's business tutorial, but with less detail.
On the other hand, Vale's blog was quite intriguing and displayed some virtuosity with the platform that I found refreshing. A few of the points that stood out to me were:
As for Twitter's intro page, I found it vague and unhelpful. It's similar to Facebook's business tutorial, but with less detail.
On the other hand, Vale's blog was quite intriguing and displayed some virtuosity with the platform that I found refreshing. A few of the points that stood out to me were:
- 4. Strategically Look at Which Hashtags to Use. "Hashtags can make a big difference to whether your Tweet is discovered by people outside your community or not. But if it’s not a topic that’s trending, it can be tough to know precisely which hashtags to include in your Tweet. A tool such as RiteTag can tell you how many times a hashtag is getting Tweeted, and from that give you an indication of how likely it is that your Tweet will be seen."
- 6. Create a Calendar for Potential Real Time Opportunities. "On your calendar, mark out dates for major events that are relevant to your audience or culture as a whole. Either have something to produce, or be on the look out for ways to respond."
- 12. Add Commentary to Shared Content. "If you’re sharing content on Twitter, try to fit in a point related to the article or flag up an important section of the piece."
Questions
- What are Twitter Cards?
- What is "rich media"?