Wait...who are they again?
This, sadly, could very probably describe where I currently stand on the spectrum of social media "with-it-ness." I personally blog, use Facebook and, in a very limited fashion, Twitter (though I'm trying to get better at it). That covers only a portion of even the most mainstream social networking platforms out there.
This is an unsustainable position.
This, sadly, could very probably describe where I currently stand on the spectrum of social media "with-it-ness." I personally blog, use Facebook and, in a very limited fashion, Twitter (though I'm trying to get better at it). That covers only a portion of even the most mainstream social networking platforms out there.
This is an unsustainable position.
But wait...why should I care? Good question. Well, here's one reason, taken from a response Christopher Thames gave in answer to a reader concerning his blog about SMM in business: "Businesses will not last because companies that are unwilling to invest in SMM and SEM won’t recognize the latest marketing trends that follow or the great potential for ROI. Business owners who are out of the loop will only take social media seriously once they are left behind because they are waiting for someone else to show them how it’s done in their own industry." |
I think it's reasonable to replace "businesses" and "business owners" with "professional writers," don't you think?
It's great that I have the opportunity in this Rhetoric of Social Media class to really delve in and work with the current main social platforms and tools, but as the readings about trends and new tools showed me, there are a lot of new ones out there as well.
One of the challenges, as I pointed out in my blog about it, is that so many of these new platforms don't make it big (and therefore don't serve wider business goals). As a professional writer, is it possible that it will become more and more my responsibility to keep up with these trends and be able to navigate them to potential employers?
Good question. I'm betting the answer is yes.
It's great that I have the opportunity in this Rhetoric of Social Media class to really delve in and work with the current main social platforms and tools, but as the readings about trends and new tools showed me, there are a lot of new ones out there as well.
One of the challenges, as I pointed out in my blog about it, is that so many of these new platforms don't make it big (and therefore don't serve wider business goals). As a professional writer, is it possible that it will become more and more my responsibility to keep up with these trends and be able to navigate them to potential employers?
Good question. I'm betting the answer is yes.